Klevah Method™ - Klevah 4™ - Audience Readiness
Are there any last minute things that require a safety net? We refer to this as Klevah 4™.
The final phase is to make any last minute adjustments. For this we use a very simplified interpretation of Situational Leadership theory. That is: What is the audience's level of readiness to receive your presentation? This involves assessing the level of readiness and applying a leadership style to overcome any obstacles.
Klevah 4™ Step 1. Define the Level of Readiness.
These are defined in levels ("R levels"). What is your audience's level of readiness right before you start?
R1. Unable, unwilling and or insecure.
R2. Unable but confident or willing.
R3. Able but insecure or unwilling.
R4. Able, willing and confident.
Klevah 4™ Step 2. Apply the Leadership Style that is appropriate.
These are called Leadership Styles ("S types"). What is your style going to be right before you start?
S1. Directing – one-way communication; define roles; provides the what, how, why, when and where to do that relates to the presentation
S2: Selling – leader provides direction; uses two-way communication and providing socio-emotional support
for the audience to buy into the presentation.
S3: Supporting – shared decision-making about aspects of how the presentation will be delivered; less task behaviour
high relationship behaviour.
S4: Delegating - This is really where the audience should be. Ready, willing and able to hear the presentation. This is by far
the most common circumstance, particularly if the audience is called to order by the MC.
Klevah 4™ Step 3. Some Very Important Considerations.
Levels of readiness can alter even though the presentation will be the same.
Is there is a controversy over the previous presenter?
Has the presenter or someone in the audience just learned that their child has been taken to hospital?
Does the subject contain some bitter pill the audience is dreading?
Are you the bearer of good or bad news?
Do you have a reputation as a hopeless presenter?
Are you first on after lunch?
Is the audience tired and sick of previous speeches?
Is the room too hot?
Is the room too cold?
Is it perceived that the subject will be boring (e.g. how to fill out the expense claim)?
Is there fear? Both yours and the audience's?
You are about to give your presentation - to your Quality standards. Masaaki Imai, in his book Kaizen, wrote:
"Let there be no mistake: Quality is Management's responsibility and Poor Quality is the result of
Poor Management." Today, you are the Management!